Dashboard
Reporting is only valuable if the people making decisions can act on it, so each dashboard is built around the business it serves and refreshed on the cadence the work needs. Here is a small, interactive look at the shape one can take.
The readout
Ad spend by month, and the profit left after ad spend.
Since March, spend is up 18% and profit after ad spend is up 73%.
| Month | Ad spend | Profit after ad spend | POAS |
|---|
August. At 1.00x a channel breaks even; above it, the channel pays for itself.
| Channel | Spend | Profit before ad spend | POAS |
|---|
Week of August 24 to 30, against the week before.
| Channel | Spend | Click-through | Conversion | New customers | Cost per new customer | Week before |
|---|
New customers by day, last five weeks
Weekdays carry the week. Saturday brings in about a third fewer new customers than Monday or Tuesday.
| Week of | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|
The change from the week before, $42.90 to $44.10, split by what caused it.
Media costs were flat. Nearly all of the rise came from conversion rate, most of it on Meta prospecting.
Weekly cost per new customer. The shaded band is the normal range, set by the eight weeks before each point.
| Week ending | Cost per new customer | Normal range |
|---|
Illustrative data for a sample client. Each real dashboard is built around the decisions that business faces, from the platforms it runs.
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